Daren Lee

Daren Lee




Daren Lee (born Lee Choong Man; 27th October 1974) is a Malaysian actor, celebrity model, commercial talent, and an entrepreneur. 

Born in Ipoh, Perak, Daren Lee first worked as an engineer for a Swiss company for 10 years before he decided to quit his daytime job and started working full time as a professional freelance fashion model and a commercial talent. Daren gained media and social attention on account of modeling and his noteworthy TV commercials and print advertisements across the Asian market. The combination of his work ethic, vibrant personality, and significant look quickly won the modeling and commercial world over and it wasn't long before Daren appeared in countless Malaysian publications. In 2012, Daren had his first big break in the local film for a featured role as "Joni Hitam" in the movie "Dampak" directed by Lai Yuk, an action film genre. Daren starred alongside Malaysian A-list stars Aaron Aziz and Farid Kamil. Soon after his success as a breakout actor, numerous movie roles has since been offered.

With an illustrious career spanning over 8 years as a fashion model and commercial talent, Daren has further highlighted his prominent mantle by evolving into a successful entrepreneur through Production D - his very own models and talent management agency.




Never too late...

Started off his journey taking a big leap previously as an engineer consulting and serving traveling around locally, SEA and Europe. After 10 years in the previous technical industry, he decided his life was stagnant dealing every day with database, computers, system, peripheral, technical manual etc. despite a good stable income. He then gave a try to work in the entertainment industry starting with commercial talent, fashion model and acting etc hoping that meeting different range of people and dealing with living being would spice up his life again. 

Throughout the years he has been numerous TVC / Cinema commercials and print ad and acting in numerous roles in dramas and short movies and a major Malay movie too.

Even its for a petty role, he had a chance to experience a Hollywood set working side by side with Christ Hemsworth, Wang Li Hom, Tang Wei in the movie Black Hat as an stand-in and body double. 

Apart from the western experience he did manage to tryout made an appearance in an international Bollywood movie too. 

Back in home land his gain some fan recognition in the Malay movie acting as a co-star with Aaron Aziz, Farid Kamil, Scha Al-Yahya, Intan Ladyana, Julianna Evans, Cat Faris, Michael Chin in the Malay action pack movie Dampak. 


For having the passion in the industry, fashion is a thing he was passionate about. 
Throughout the years he has been producing impressive fashion show some which names/brands worth mentioned A/X, Banana Republic, Gap, Zang Toi, Samsung, and much more.

An eye for an eye...

With his wide range of experience, he also has a good eye for spotting good models and commercial talents. He has been always supportive the commercial talents, newcomers and models he spots and giving them opportunities to be featured in TV commercial, print ads and fashion shows thru guidance of how to love your job and be better at it. 


He is a helpful person always in support of his designer friends, advertising people in the industry, videographers, photographers, PR ppl and newcomers and his fans too of course. 

He is always looking for new challenges.





  • Anglo Chinese (Methodist) School Ipoh
  • SPM (S.A.P)



  • 1993-1994 Ancel Dataproduct Sdn. Bhd. (Computer Technician)
  • 1994-1995 Further Study, Informatics Institute (Ipoh), Diploma Computing Centre. 
  • 1995-1997 Ancel Dataproduct Sdn. Bhd. - System Exec.
  • 1998-2001 Mettler Toledo (M) Sdn. Bhd. - Service Technician
  • 2001-2004 Mettler Toledo (M) Sdn. Bhd. - Engineer 
  • 2004-2005 Dancom iT Solution - Director
  • 2005-2007 Mettler Toledo Pte. Ltd. (Switzerland - Asia Region Dept) - Consultant/Engineer
  • 2007 Freelance Commercial Talent & Fashion Model
  • 2007 MFIA (Malaysia Fashion Industry Association) Event Project Manager
  • 2009-2017 Entrepreneur of Production D. 

List of Production D’s clients and product for it’s fashion show production, talent and model management services:-


• Mines Fashion Week (MFIA) – Show Production
• Miss Mom Pageant 2009 (MFIA)@ the Mines - Show Production
• Nikon Fashion Show @ Mid Valley - Show Production
• Amanda Brown (MFIA) @ Luna Bar - Show Production
• Mid Summer Night (MFIA) @ Luna Bar - Show Production
• Perhentian Triathlon Press Launch – Event Management
• Miss Carefree Pageant @ Crown Princess – Pageant Show Production
• MIFW Opening - Lynda Rahim’s Collection @ Pavilion KL – Show Production
• Luna Bar Website (MFIA) – Photographers , Wardrobe, Styling, Talent Management


• Toni and Guy Salon and Academy Launch – Talent and Model Management for Hair Show
• Red Bull Annual Dinner @ Sunway Hotel – Celebrity Representation and Emcee
• Malaysian International Shoe Festival (MFMA)@ PWTC – Show Production
• Feminine - My Wedding 2010 for Dominique Chan @ MV Convention hall – Show Production
• Malaysia 1st International Shoe Festival (MISF shopping mall drive) – Show Production
• 1 Utama fashion week (Sketchers USA) – Wardrobe and Styling for Fashion Show
• 1 Utama fashion week (Bespoked anniversary) – Show Production
• Levi’s Curve ID (Consumer launch ) – Show Production
• Levi’s Curve ID (Media briefing and media launch) – Model Management
• EP Jewelry launch – Jewelry Show Production
• Samsung Galaxy Pad launch @ Sungai Wang – Show Production
• Golden Bull Award 2010@ Genting Highlands – Model Management
• Project UNDO @ Opera – Show Production
• Sister Magazine (monthly) editorial – Model and Talent Management
• Nikon D7000 DSLR Camera Media Launch @ PD – Model Management
• The Curve December 2010 Festive Event – Show Production
• VOIR G&H look book – Model Management


• Makariso MIST 2011 – Model Management
• Wella Trend Vision 2011 feat Toni and Guy – Model Management
• AX - Spring/Summer promo – Model Management
• AX – AX Loves Japan – Model Management
• Uniqlo Spring/Summer 2011 and Launch – Show Production
• AXX – AX Twentieth Anniversary – Models (Hunks) Management
• Golden Bull Award 2011@ Genting Highlands – Models Management
• Anugerah Hijau 2011 – Show Production
• Michael Kors @ Sultan Lounge – Models Management
• Guess Kids Fall 2011 @ KLCC – Show Production
• Fahrenheit 88 Fashion Preview for Tourism @ Fahrenheit 88 – Show Production
• Storm UK Launch @ Pavilion KL – Show Production
• IStyle KLIA @ KLIA – Show Production


• Gap Kids Spring 2012 @ The Gardens – Show Production
• Banana Republic Summer Show Cast @ The Garden Shopping Mall
• Samsung Galaxy Tab 7.7 Launch in conjunction with Amex and Shanghai Tangs @ 21 BSC – Show Production
• Lamborghini Launch @ Ciao Restaurant & 21 BSC – Fashion Show Production
• Paradigm Shopping Mall - Opening 2012@ Kelana Jaya – Show Production
• GAP Store Lauching @ Sunway Pyramid – Fashion Show Production
• Envicta Product Launch @ Delicious, Duo Resident 2012 – Show Production
• Nivea Launch – Pure & Natural Product Launch @ The Gardens – Show Production
• Victor Mayer (DeGem) @ Le Meridien Hotel – Wardrobe Management & Model Management
• DeGem Boutique Launch @ Bangsar – Model Management
• Tomei Fashion Show @ Pavilion – Fashion Show Production
• Raoul Internal Event @ Pavilion – Model Management
• Anugerah Hijau 2012 – Model Management, Show Production & Judging
• X-Top Models Search (Malaysia) 2012 – Judging


• Dominique Chan Spring Summer Fashion Show (MidValley) – Show Production
• GAP Casting Call (Pavilion) – Show Production and Model & Talent Management
• 1 Malaysia GP Sale Launch – Model & Talent Management
• MSC Golf Fashion Show – Commercial
• U-Mobile Billboards & Advertisement – Commercial
• Kaspersky Video – Commercial
• P1 Campaign Print Shoot – Commercial
• Fobo TVC – Commercial
• P1 Campaign Video Shoot – Commercial
• Tourism Malaysia Print Shoot – Commercial
• Wing Zone Print Shoot – Commercial
• MBF Print Shoot – Commercial
• Luna Bar Website – Photography , Wardrobe, Styling, Talents Management 


• Echolac x Banana Republic Fashion Show - KLCC
• Samsung NX1 Launch (Connection@Nexus, Bangsar South City) – Model Management
• Toni & Guy x Loreal Malaysia Hair Show
• Dulux Color Features 2015 Launch
• DeGem Annual Dinner Jewellery Show - Shangri La Hotel KL
• DeGem New Jewellery Collection Launch
• Pavilion KL Beauty Hall Grand Opening - Pavilion KL
• Banana Republic x Roland Mouret New Edition Collection Launch - KLCC
• Receven Makeup Competition
• DOMINIQUE CHAN Grand Opening
• Puma Golf Spring Summer Fashion Show
• Geo Jotun Fashion Show x DOMINIQUE CHAN
• Puma Tradeshow Spring Summer Collection
• Ampang Park Photo Carnival Competition
• Fahrenheit 88 KL Media Walkthrough Sports Fashion Show - Fahrenheit 88 KL
• Sakura Fair White Media Launch - Pavilion KL
• Samsung Curve TV Launch - Pavilion KL
• Samsung Galaxy LIFE Launch
• Samsung First Class Launch - Starhill Gallery KL
• Porsche PCCA Fashion Show - Marini's 57


• Banana Republic Summer Exclusive Launch @The Gardens Mall KL – Show Production & Model Management
• Samsung Galaxy S6 Launch @The Gardens Mall KL – Model Management
• The 6th Malaysia International Shoe Festival 2015 Fashion Show (ZANG TOI, Melissa Shoes, Fion Poon, Amori, Fiorucci, Kenneth Cole, Ecco, Larrie Ladies, Santini) @ KL Convention Centre - Show Production & Model Management
• Rozel Malaysia Italia Furniture TVC – Talent Management
• LAZADA Malaysia online catalogue – Talent Management
• MRT Corporate videoshoot – Talent Management
• Lady’s Choice Mayonnaise TVC – Talent Management
• Samsung S6 & S6 Edge Launch @The Gardens Mall KL – Model Management
• Genting Malaysia (Resorts World Genting) Corporate Photoshoot – Talent Management
• HSBC Advance Malaysia Print Photoshoot – Talent Management
• Le Lumiere Hand Talent Photoshoot – Talent Management
• LLUMAR Malaysia TVC & Videoshoot – Talent Management
• GAP Grand Opening @1 Borneo Kota Kinabalu Sabah – Show Production & Model Management
• Beauty Product Facial Videoshoot – Talent Management
• Obermain Press Conference Event – Model Management
• ASTRO Promo Videoshoot – Talent Management
• Capital FM “Hunt It Down” Promo Videoshoot – Talent Management
• OGAWA Print Photoshoot – Talent Management
• Dullman & Ekaross Eyewear Optical Photoshoot – Talent Management 


• Coleman Style Book 2016 – Talent Management
• Banana Republic x Her World Event Fashion Presentation – Model Management
• Naim SouthLake Permyjaya Miri Property Video Shoot – Talent Management
• BSN (Bank Simpanan Nasional) Youth Scheme Video Shoot – Talent Management
• d'Tempat Country Club (Bandar Sri Sendayang) Property Video Shoot – Talent Management
• Tropicana Corp. Bhd 'Just Bid It' Video Shoot – Talent Management
• EcoWorld Bukit Bintang City Centre (BBCC) Property Video Shoot – Talent Management
• Citibank Photo Stock Shoot – Talent Management
• Eusungcho Beauty Product Video Shoot – Talent Management
• INTI International University & College Teacher’s Day Video Shoot – Talent Management 

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